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Thursday, 17 May 2012

Social Media Optimization for Lawyers

Overview of SMO

Social media optimization -- often referred to as SMO -- is a targeted means of reaching your audience, through the judicious use of current and emerging social media outlets like LinkedIn, FaceBook, and Twitter. With SMO you are able to connect with current and potential clients -- they have to volunteer to read and receive your messages or status updates: that means you are marketing to a very specific audience. And that audience can provide you with quality leads.

 

SMO gives our legal clients a chance to expand their Internet presence, develop a larger client base, network with potential referrals, and increase your law firm's reputation for cutting-edge representation.

 

How SMO Works

At ProLawyerSites.com, we understand the intricacies of the various social networking opportunities and how to best leverage them to our clients' benefit. By studied, practical, topical contributions to social media networks, we can build you a loyal following -- a following that will convert to clients when they have need of your field of legal expertise.

 

A professional networking site, LinkedIn allows its members to "connect" to those in their professional circles. For lawyers and attorneys, this means interacting and networking with others in your field, developing close business contacts, and spreading the word about the services you provide. Ever evolving, LinkedIn allows members to duplicate Tweets and blog posts, automatically, providing constantly added content to the LinkedIn web pages.

 

 

 

One of the fastest growing social media sites, FaceBook allows us to create, for you, a business profile. People interested in your law firm will then join and follow your status updates through becoming your "fans" on the site. Anything we post on your behalf will show-up on your fans' page, providing you with an interested audience who wants to keep updated on your thoughts, successes, and stories.

 

 

 

The most recent, revolutionary social media outlet, which is easily used for SMO purposes, Twitter allows your law firm -- or individuals within the firm -- to post 140 character articles, bits of information, and announcements. One of the benefits of Tweeting is that readers and subscribers can search for specific topics, such as the area of law that you practice, and find all of your posts on the subject.

 

How We Take Care of the SMO

You may feel overwhelmed by SMO -- that is natural -- but there is no need for you to worry. Our experts here at ProLawyerSites.com will take care of all of the SMO content development and postings and report to you on the status of such projects. Our SMO specialists will write and post the content, which has been optimized for search engines, and regularly update your pages and Twitter feed.

 

Today's legal experts need to take advantage of SMO opportunities. They are yet another way of finding and interacting with potential clients and you need to capitalize upon their potential. Let ProLawyerSites.com show you the benefits of SMO.